Download Brand Packaging March 2011 by Pauline Hammerbeck PDF

By Pauline Hammerbeck

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THE BOTTOM LINE: In the first four months following REDD’S relaunch, when volume sales in the superpremium market fell by eight percent, the brand actually grew by 26 percent, proving that its new stylish appeal was paying off. REDD’S also saw a year-on-year sales growth of 22 percent and recorded its highest inf lux ever of new customers. BP EDITOR’S NOTE: Submit a project for consideration in The Bottom Line. com with details on the effectiveness of your design. INDEX OF ADVERTISERS Food Packaging Technologies Summit ..............

Louis, MO Save The Dates & Plan Now To Attend! Packaging Strategies’ NEW Food Packaging Technologies Summit will focus exclusively on food packaging and the issues and challenges facing packaging professionals in this dynamic industry. com Produced By: Media Partner: Supported By: Exhibition & Sponsorship Opportunities are Available. com Fly nonstop from idea to market. Industrial design, consumer research, and prototyping, to manufacturing and validation—all from one company. Ideas move faster.

The updated glass bottles and cans feature an elegant logo, embossed ornamental details and a feminine color palette — maroon, purple and fuchsia. > THE BOTTOM LINE: In the first four months following REDD’S relaunch, when volume sales in the superpremium market fell by eight percent, the brand actually grew by 26 percent, proving that its new stylish appeal was paying off. REDD’S also saw a year-on-year sales growth of 22 percent and recorded its highest inf lux ever of new customers. BP EDITOR’S NOTE: Submit a project for consideration in The Bottom Line.

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